Bachelor of Arts in Mass Communication

PROGRAMME DESCRIPTION



The programme presents to the students an interdisciplinary basis on the theory and skills essential to develop into media
practitioners and more informed media consumers. The student through this course will gain real world experience
in the mass media professions. The graduates will achieve a variety of careers openings related to media eld,
including advertising, corporate communication, public relations, journalism, and broadcasting. As a
result students interested in graduate studies in this eld can also opt for advanced studies in
various elds across the country. This course will train the students to survive in the rapidly
expanding world of media and corporate communication by teaching technological
skills and knowledge for work in corporate media and communication elds, in
addition to the understanding of matters related to media, communication


PROGRAMME AIM



The program aims to create graduates with the essential and
advanced knowledge in communication. The course prepares the
students in mass communication with integrity, -originality, percep
tive attitudes and other essential related skills. The students are
taught to reect and analyze issues signicantly, and gain a – compre
hensive understanding in their eld, focusing on ideas, theories and
professional practices. The objective is to apply the knowledge to help
the society to develop in a positive way.


PROGRAMME DURATION

Duration : 36 Months.

INTAKE AND ENTRY REQUIREMENTS

1. January

2. May

3. September

• Pass a Malaysian Higher School Certificate (STPM) or its equivalent, with at least a Grade C (NGMP 2.00) in any two (2)
  subjects and credits in English at the Malaysian Certificate of Education (SPM) level or equivalent; or
• Pass a Certificate in Higher Education in Malaysia (STAM) with at least Jayyid and credit in English at SPM level or
  equivalent, or
• Pass a Diploma (4 MOH) or equivalent; or
• Pass a Matriculation / Foundation / Foundation or equivalent to at least CGPA 2.00 and credit in English at SPM
  level or its equivalent; or
• Other qualifications recognized by the Government of Malaysia.
• For international students, a test of English as a Foreign Language (TOEFL) with a score of 500 OR International
  English Language Testing System (IELTS) of 5.0 OR equivalent is required If the student does not meet this
  requirement. HEPs must offer English language mastering courses to ensure that their students have sufficient
  proficiency to meet program requirements. This is usually done by the assessment process

LIST OF COURSE/MODULE OFFERED IN THE PROGRAMME

1. Principles of Communication
2. Fundamental Computer Principles
3. Public Speaking
4. Development of Mass Communication Industry
5. Islamic Civilization and Asian Civilization (Elective)
6. Ethnic Relation (Elective)
7. Malay Communication 3 (Elective)
8. Malaysian Studies 3 (Elective)
9. Development Communications
10. Mass Communication: Concepts and Theories
11. Print Media I
12. Principles of Design
13. Leadership Skills
14. English
15. Photography
16. Print Media II
17. Reporting & Editing
18. Malaysian Government a nd Public Policy
19. Broadcast Journalism
20. Television Production
21. Basics of Camera, Light & Sound
22. Radio Journalism & Program F ormat
23. Radio Productions
24. Advertising: Concepts & Principles
25. Community Service
26. Advertising in Print, Radio & Television
27. Press Law s and Media Ethics
28. Media, Culture and Society
29. Integrated Marketing Communication
30. Event Management: Principles & Methods
31. Interpersonal Communication
32. Writing for Media (Elective)
33. Cyber Technology (Elective)
34. Creative Communication (Elective)
35. Global Media
36. Public Relations
37. Media Management
38. New Media Technologies
39. South East Asian Politics and Communication
40. Crisis Communication
41. Research Methodologies for Communication Studies
42. Research Project
43. industrial Training